Elaborate SEM Search Engine Marketing (SEM) Services

Elaborate Search Engine Marketing Services

Our clients tell us that aside from our phenomenal results, the real reason they like working with us is because of the relationship we build with each client. We only work with clients that have a product or service we believe in, and we only perform search engine marketing work when the product or service isn't in violation of Google, Yahoo! or MSN's terms and conditions.

One search engine marketing client used the phrase "Good people, great service", which has become our mantra here at Elaborate SEM, because it's not just about what you do - it's about how you do it.

Performance-Based SEM Structure

Qualifying clients may be eligible for a performance-based search engine marketing contract. For these clients, we resource design work at cost, and get paid on either a cost-per-lead (CPL), cost-per-actionCPA, or percentage of transaction payment model. A minimal service fee is included to cover circumstances beyond our control (such as a client taking a 3-month vacation and needing feedback).

This model becomes a huge win for the business because the initial out-of-pocket expenses are very low, and we will spend as much time as possible to improve the search engine marketing performance, otherwise we don't get paid.

How to Qualify for Our Performance-Based Program

  • Product/Service price per unit must be greater than $50
  • Commerce clients must provide access to revenue-based reports
  • CPL & CPA clients must pay for call-tracking
  • All clients must provide access to web analyticss
  • Creation and optimization of a robots.txt file

What's Included in a Typical Search Engine Marketing Plan?

Every client will have a different, custom-tailored search engine marketing strategy. However, our larger clients often request the following arrangement of managed services:

  • Core Website Optimization Tasks
  • Website Architecture Rebuild
  • Social Buttons / RSS Buttons
  • Web Blog Configuration (Blog & Ping)
  • RSS Feeds Submitted to Web
  • 5-20 New Pages Added/Mo.
  • Google AdWords Optimization
  • Yahoo! Search Marketing Optimization
  • MSN AdCenter Optimization
  • In Business.com PPC
  • Kontera / Vibrant Media Inclusion
  • CPA Programs (CPA Empire, etc)
  • Comparison Shopping Engines
  • VendorSeek
  • RelevantAds
  • ReviewMe/PayPerPost
  • Free Directories
  • Press Releases
  • Paid Directories
  • Craig's List
  • Article Submissions
  • Social Networks (Manage Accounts)
  • Link Exchange
  • Media / Banner Ads / CPM
  • Email Campaign
  • Newsletters
  • Radio / Google Radio
  • Magazines
  • Newspapers
  • Television
  • Flyers / Brochures
  • Affiliations / Alliances

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