Performance Pay-Per-Click Advertising Management

Avoid throwing away thousands of dollars on search terms that don't convert your users to customers. Our Pay-Per-Click Advertising Management service is driven by your businesses rules and optimized by our PPC best practices.

PPC Advertising at a Glance

Take a look the AdWords conversion report to the left. The keywords associated with these results are being managed by our stellar team of PPC Experts. By refining core search terms based on conversion rate and cost, our experts can spend your PPC budget on terms we know perform well for you, while optimizing other search terms with better ad creative and landing pages. As terms and ads improve, we migrate them to the core search term campaign.

Cost Per Action (CPA) & Business Rules

Assuming the search terms in our example meet or exceed your CPA goal, our PPC Campaign Optimization Specialist will allocate more of the budget toward the highlighted terms to maximize conversions from these keywords. If you don't know your CPA goal, it's the amount that you're willing to spend for each action on the website. For example, if your service costs $200 with a $70 overhead, you would want your cost per action to be under $130 to break even, under $100 to make $30 off each action, and so on.

We will ask you about CPA and other goals before we begin your account build, and then we'll babystep our way into the execution as to not spend too much too quickly. After a few days, the keywords will have established a Quality Score (or Quality Index for Yahoo!) and you'll start to see the performance.

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