What You Should Know Before You Hire an SEO Expert

We are very technical. Search Engine Optimization involves a lot of jargon that makes hiring an SEO Expert a very difficult task. The task itself consists of understanding networks, web servers, HTML, cascading style sheets (CSS), taxonomy, JavaScript, some programming, internet marketing, social networking, media integration, and an obsession for understanding and predicting search engine algorithms.

We love what we do. Despite all the above prerequisits for being an SEO Expert, to actually hire an SEO Expert works to your benefit because there is a very high probability that you will get many more hours than you are paying for. We practice by doing, so each page we optimize may have an SEO attribute or tactic not yet written in journals or articles, but tested by our team and proven to be effective.

Questions to Ask Your SEO Expert Before You Hire Them

• What is Site Taxonomy?
• How can Latent Semantic Indexing (LSI) improve SEO?
• SEO is one of many algorthim factors, what are some others?
• What is Quality Score in AdWords and how does one get a GREAT score?
• What is the best strategy for a local search campaign?
• How do you measure return on ad spend (ROAS)?
• Social Networking is huge right now, what are the "Big 3" networks?

If your candidate can't answer the questions above, we recommend not hiring the SEO Expert, but it's more likely that he is really just an SEO Novist or Hobbiest.

To hire an SEO Expert from Corporate SEM, please request a quote and we'll contact you to discuss how we would best address your specific needs.