Real SEM Case Studies
Please note that results will vary based on a number of factors, including competitive landscapes, difficulty of SEO application, and search volumes. We are committed to providing the best SEM service in the marketplace, and will work with you to maximize results from organic and paid search engine marketing efforts.
Case Study #1: QuestInc.com
In 2005, one of our best SEO Experts worked on a 3-month contract with Quest International, based in Foothill Ranch, California. As you can see by the Alexa traffic data below, the website had very few page views before the optimization began. Once the optimized website and subsequent pages matured in the search results, page views spiked. This graph also shows the importance of ongoing SEM.
If you take a look at the ranking report below, you'll see that after 3 years, the initial SEO work coupled with continued website maturity resulted in growth longevity in the search engines.
What happened in 2007? Ranking in the search results went up, so why did page views and traffic go down? This is a great case study for continuity SEM services. Being #1 in the search results doesn't guarantee lower bounce rates, increased page views, or help the "stale factor" of pages that don't offer personalization or user interaction.
As part of a long-term plan for performance improvement, Quest should consider hiring an SEM firm to handle targeted link development, PPC optimization, and consulting for implementation of MarketingSherpa.com best practices (turning visitors into clients).
Case Study #2: SpoiledCars.com
SEO is an exiting industry. It can be fun to compete in the search results. But what happens when you "over-SEO"? You get banned or penalized in the search results. Such is the case of SpoiledCars.com. Nearly every SEO best practice was being over-utilized or violated. There were multiple doorway domains with 302 "temporary" redirects, a sitemap existed in the global footer that slowed down download time and impacted keyword density levels.
From December to March, SpoiledCars.com went under major renovation. A continuity agreement for ongoing SEM support not only influenced higher positioning immediately, but also reduced the time it normally takes to get removed from search engine penalty boxes. In one year, the website went from 1k visitors per month to 21k visitors per month (the actual year-to-year improvement was 2,406%). Take a look:
In terms of search engine ranking, the website continues to improve for dozens of targeted search terms. Take a look at the report below. Notice how the keyword visibility was virtually nowhere in November of 2006, but by the end of 2007 their visibility score was higher than ever.
Channels used in the SpoiledCars.com campaign included:
- Search Engine Optimization
- Pay-Per-Click Campaign Optimization
- Social Network Exposure (MySpace, YouTube.com, etc)
- Targeted Link Building
Case Study #3: Undisclosed Client
Older websites are great to work with because they have already gained trust within the search engines. One client of ours in 2007 could be found in position 3-12, but rarely in #1 for several hot retail products. By optimizing the commerce solution (English URL strings, site structure, etc), we were able to improve the search engine ranking for 55 of 101 search terms in approximately one month.
While this wasn't a typical senario, the potential power of the SEM service we provide should be self-evident.
Ready to Be Our Next Case Study?
Let us help you with your search engine marketing goals and you might become our next case study. To test your website for SEO compliance or to see what your competitors are up to, visit our SEM Analytics page. To request a quote, please click the button below. Thanks for choosing Elaborate SEM!
