Elaborate Search Engine Marketing Services

SEM is more than a buzzword, it's a reality all businesses must face if they expect to succeed online. Over 85% of Internet users patronize a search engine. According to Hitwise, 64% are using Google, 23% Yahoo!, 8% MSN (Live.com), and 3% Ask. The remaining less than 2% used some other search engine.

Couple the above with estimated traffic data from Compete.com and you have a reach of well over 368 million search engine users per month!

Yellowpages.com visits are less than 14% of Google's estimated 128 million visitors per month. If you do the math, you'll realize that search engines are the new Yellowpages. Use the button below to receive a custom quote for SEM services from Elaborate SEM.

The True Value of Search Engine Marketing

Below is a list of search terms and estimated search volumes, according to Trellian (snapshot taken 12/07). Your service tag not listed? Contact us today to have an SEM Expert tell you about the search volume in your industry.

• hotel(s): 2,147,640/mo.
• restaurant(s): 779,460/mo.
• used car(s): 764,550/mo.
• dentist(s): 200,040/mo.
• real estate agent(s): 50,760/mo.
• auto mechanic(s): 18,450/mo.

Assuming we can get your website to the top position across all three search engines, it's ultimately up to the presentation of your website as to how many of these visitors will take action. In the SEM World, we call actions "conversions" and a typical conversion rate will range from 1%-5% assuming there are clear "call-to-action" focal points and a strong user experience. Our Search Engine Marketing Experts will work with you to insure that your website follows MarketingSherpa.com best practices. Imagine you hold the 1st position for the terms above and receive a 4% conversion rate (conversion rates will vary):

• hotel(s): 85,906/mo.
• restaurant(s): 31,178/mo.
• used car(s): 30,582/mo.
• dentist(s): 8,001/mo.
• real estate agent(s): 2,030/mo.
• auto mechanic(s): 738/mo.

It's important to understand that the above examples are ambigous and not targeting specific cities or regions. We call regional targeting "geo-targeting" and our methodology for geo-targeted campaigns involves Localization, a core competency of Elaborate SEM. Request a quote for SEM by clicking the button below.

What is Search Engine Optimization?

SEO is the art of optimizing a website and web pages within a website for higher positioning in the organic (non-sponsored) search engine results pages. The basic algorithm of Google and Yahoo! involves three factors: Optimized Website, Inbound Links and Traffic Volume. The latter was recently added as a result of Google & Yahoo! Toolbar research, though the first two factors are the most critical.

Our Lead SEO Expert spends every moment of his day collaborating with other experts, experimenting with SEO factors, and attending a continuum of SEO network groups, workshops and conferences. He holds over 5,000 top keyword positions, many of which come from his previous roles with Fortune 500 businesses, such as Disney and IBM Global Services.

The analytics packages offered on our website are an aggregate of the core obstacles on your website identified by our SEO Expert, coupled with SEM competitive analysis data from 3 of your major online competitors. The Search Engine Ranking Report we provide is saved, so that if you choose to Elaborate SEM as your search engine marketing provider, we'll be able to track and report our performance monthly. Pick up any of our reports by clicking the button below.